Your career page is one of the most important places where potential candidates can find information about your workplace. Whether they’ve seen a job ad on social media or been recommended by a friend, the career page often becomes the next natural step. Therefore, it’s becoming increasingly important that your career page is not only informative but also converting – in other words, it should make candidates want to apply for your open positions.
In fact, 67% of candidates state that they visit a company’s career page before applying for a position. Having an informative and converting career page is crucial to reducing the risk of losing potential top talent.
But how do you create a career page that encourages the right candidates to apply? Here are our three best tips for making your career page more engaging and attractive!
1. Focus on a clear and welcoming introduction
It’s essential to capture candidates’ attention right when they land on your career page. Make sure to start with a strong header that quickly communicates that they’ve reached your career page. Here are some suggestions for good headers:
- Welcome to Our Career Page
- Discover a Career with Us!
- Explore Your Opportunities at “Company Name”
Your Career Starts Here – at “Company Name” - Join the “Company Name” Team
- Welcome to Your Future at “Company Name”
- Join Us on Our Journey Towards ______
- Want to Be Part of “Company Name”?
- We Are Looking for You!
- Become Part of the “Company Name” Family!
Or why not use a tagline that you already use for Employer Branding purposes? As long as it creates a positive first impression!
We also recommend including a clear CTA button in your header, with text like: “See Open Positions.” This allows candidates who are ready to apply to move forward quickly and convert.
💡 Tip: First impressions matter! Use visual elements that reflect your culture to create a welcoming feel right from the start – for example, an engaging video or a photo of your employees.
2. Fill your page with content that builds trust
One of the biggest Employer Branding trends of 2025 is authenticity. Candidates want to see real stories and know what it’s actually like to work at your company. This means that what you highlight in your advertising should also be reflected on your career page.
A great way to build trust and create recognition is to showcase your employees through stories, short quotes, or video clips. This allows you to present your workplace, various functions, and company culture in a genuine and engaging way. Make sure to include a variety of employees from different departments, roles, and locations – this gives a more complete and diverse picture of your company.
Also, make sure that your texts feel genuine and personal. For instance, use “we/us” instead of your company name for a warmer and more inclusive tone, making it easier for potential candidates to envision themselves as part of your team.
💡 Tip: Are you recruiting for a specific location or perhaps making a major push for summer jobs? It might be worth creating a specific landing page to gather more relevant information in one place for potential candidates.
3. Use a funnel structure on your career page
We Select’s smart multi-step strategy, successfully used in our Employer Branding and job advertising, can also be applied to your career page to maximize conversions.
By guiding interested candidates through three clear steps – Awareness, Consideration, and Interest – you create a candidate journey that makes it easier to understand who you are, what you do, and why they should apply for your open positions.
- Awareness: Start by presenting your vision, mission, and key metrics at the top of the page. Add information about your company to spark interest and give insight into your operations.
- Consideration: Showcase your culture through employee profiles and descriptions of various departments. Highlighting benefits and career opportunities makes it easier for candidates to see how they can grow with you.
- Interest: Make it easy to find open positions with candidate-friendly application forms. Also, offer the option to subscribe to future job openings and include links to your social media to stay connected.
💡 Tip: Many companies forget to highlight their benefits on the career page – something that can make a big difference in candidates actually applying. Create a separate section where you clearly present what you offer, such as flexible working hours, wellness allowances, career development opportunities, and other benefits. Making these benefits easily accessible can make a strong first impression and increase the chances of candidate conversion. Unique benefits can also give you an advantage over your competitors.
Get Inspired by Other Career Pages
Want to see examples of how a career page can look? Check out some career pages for inspiration and ideas on how to optimize your own:
- Example 1 - Fabege
- Example 2 - Rusta
- Example 3 - Twiceme
- Example 4 - Securitas
- Example 5 - Hemnet
- Example 6 - Epidemic Sound
- Example 7 - Södersjukhuset
Next Steps Towards a Converting Career Page
An attractive and well-structured career page is a key part of your recruitment efforts. Don’t have a career page yet or want help creating a conversion-optimized one? At We Select, we offer a recruitment system that includes an attractive career page with a free setup. Learn more about Talent Software here: Talent Software – the user-friendly recruitment tool.
A converting career page is about creating an inviting and transparent experience where candidates get a genuine feel for your workplace. By combining a strong introduction, authentic content, and a thoughtful structure, you maximize your chances of attracting and converting the right candidates.
Need help developing or optimizing your career page? We’re here to assist! Contact us for a free consultation.
